Since the third quarter, PC industry and PC makers have undergone some subtle changes. In which the greatest impact is the Acer surpassed Dell’s global PC rankings and the rank of second place. The Lenovo’s return to China market quickly after two quarters of profitability, on the Lenovo chairman Liu Chuanzhi recently accepted an interview with some of the portal said that Lenovo will be satisfied at the current’s fourth-largest PC market, the status quo, hope 2010 After the PC market is a major breakthrough in recent days, it was rumored acquisition of Toshiba, Asus want a computer message. Think of the changes in this series, I believe that Lenovo To PC market in next year’s a major breakthrough in the case, M & A Toshiba computer will be a strategic choice.
The reason why I think so because from the current PC market conditions and the performance of Lenovo’s latest quarterly perspective, its advantages are still in the Chinese market. This advantage is not only reflected in the revenue and profit contribution, the more is reflected in Lenovo’s global market share for the impact and growth of the. Compared with the Chinese market, Lenovo in overseas markets, especially in the United States and Europe PC market’s performance still does not inspire optimism in the latest quarter, Lenovo’s sales in mature markets than the same period last year grew by only 0.4%. This two markets still remain occupy 36% of Lenovo’s global income is second only to the Chinese market, the second largest market. In view of China’s future growth in the market in the high case the difficulty of opening up to the mature markets of Europe and the United States market-oriented, is Lenovo’s future to be faced and can not be avoided. However, prior to Lenovo in the mature markets (mainly Europe and the United States market) performance, the never been able to breakthrough, as the future of Lenovo’s consumer PC’s performance in the mature markets are also full of suspense, at least for the short term to upgrade the Lenovo the performance of the overall market is limited. In this situation, especially in the Asus has been after contact with the Toshiba computer, Toshiba, Lenovo’s acquisition of a strategic computer more prominent.
In fact, Toshiba, Asus fancy computers, according to the interpretation of a fancy Asus Toshiba computers in Europe and the United States market performance. For example, in the past, the third quarter, Toshiba computer with a 6.9% growth rate and 5.2% of the share of the highest in the world PC market, the fifth place, ranking second only to the association. In the U.S. market, Toshiba is even based on 37.4% growth rate and 8.1% share of fifth place. In the European market, Toshiba is also in the top five positions. Although the global PC market, the Toshiba and Lenovo still do not share and performance, but in no less than the European and American markets Jiugong Lenovo, Toshiba’s performance are better than association. Toshiba, Lenovo’s acquisition will not only help change the situation in the European and American markets, but also enhance the Lenovo in the global PC market share, and may even change the current PC market pattern.
Any merger, there will be three kinds of results, the best, average and worst. Specific to the Lenovo acquisition of Toshiba, Lenovo may be the best result is beyond the current third-ranked Dell, encroaching upon the momentum of Zheng-wang of the Acer. Of course, all this on the premise that Lenovo still maintain a certain growth rate, while Dell is still down. However, from the current situation analysis, this possibility is very likely become a reality, that is, after Lenovo’s acquisition of Toshiba, Dell entered the top three issues beyond the small, ideally on its own momentum of growth and acquisitions, more than Acer. The general situation should also be beyond Dell’s reached the top three, but there is still a certain gap between Acer, but the gap will not exceed 1 percentage point. This is enough to cause fear of Acer. Even in the face of the worst case, Lenovo’s market share of double-digit mention also, more importantly, is the widening of the distance and the subsequent Asus and vice versa, if so, then Toshiba, Asus acquisition, Lenovo will be the fourth location under serious threat, it is possible ranking dropped to fifth in danger, it is necessary to know in the PC market, Lenovo is now the second camp, if no longer be exceeded, then Asus, Lenovo’s PC business will suffer a major setback. So from the above-mentioned three different outcome, an M & A Toshiba computer for the Lenovo has real strategic significance.
Looking back Lenovo and Acer’s acquisition of PB prior to World War II, Lenovo should have the experience and lessons should be learned. Acer is the fact that year by virtue of the merger on the PB so that they are beyond the PC Lenovo into the top three, while allowing use of PB was hoped to open the European market, Lenovo came back with nothing, and achieved double-edged sword. Today we are faced with in another Asus of Taiwan enterprises, faced with the same double-edged sword. Legend How to choose? To make it clear, missed, missed, would never come to that in the current PC market, in addition to Toshiba, the fear could not find a suitable acquisition object.
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