Lay the country by car and battery BYD to enter the PC market it? News of the industry in an uproar. The industry believes that BYD introduced Tablet PC, the future will face considerable pressure.
According to Taiwan media reports, BYD marketing manager Steven Jiang at the Taipei International Computer Show, said the first quarter of next year, BYD plans to launch its first Tablet PC in the hope that prices of 300 dollars less price competitive and rapidly into the computer market. Now determine the first Tablet PC will use Intel chips, but the specific use of Which operating system not yet decided. But the news has not been confirmed BYD Company.
Contact reporter yesterday for a number of BYD Auto related, but the other indicated the company’s e-business do not understand the situation. However, industry experts have questioned. Semiconductor Industry Association in Shenzhen Panjiu Tang, head of industry research appears this message and not credible. Pan Jiutang that BYD earlier in the Lenovo, TCL and other computer companies do OEM, enter the PC market is bound to happen with the customer service business conflicts. So even if BYD really into the computer market, it should not launch its own brand, it is likely to continue to take the OEM model. The report mentioned that BYD is working with several computer manufacturers in the Mainland to discuss the details of the launch of Tablet PC.
But some experts believe, BYD launched cross-border development of tablet PCs to follow the trend. Since the launch of Apple’s iPad tablet PCs, with impressive performance, the piece of the market began to be optimistic about the industry, Hewlett-Packard, Microsoft, Samsung, Kingship and so in speeding the pace of investment BYD this time to snatch war, also calculation makes sense. Data, iPad listed the past two months has reached 2 million units sold.
Analysys Business Solutions Senior Consultant Lijun that, compared to profit after seeing many companies rush to enter, the layout of BYD IT industry two years ago, has reserves of some experience and ability. Zhang Lijun said: “As a producer, manufacturer, BYD, and the hardware cost of funds and both have the advantage.” Cottage, a brand who have designed a flat-panel computer chip makers said that because there is no access to all the new BYD technical indicators, it is impossible to determine how much the specific costs, but if by the Intel Architecture to design Tablet PC, then, 300 dollars or less will be a very competitive price. It is understood that the basic models iPad 16G price in the United States 499 U.S. dollars.
However, the advantage does not necessarily bring about the development of smooth sailing. Lijun that in the future development of BYD also face tremendous pressure. “First, this industry has a lot of the entrants, including a number of cottage enterprises and strong brand, the future competitive pressures will continue to increase. Second, do the hardware BYD started at a disadvantage in terms of software, tablet PCs are not only terminal will be able to successfully do it in the application and the user experience a higher demand, so BYD and more companies need to seek co-operation to fill the shortage of its own software. “Finally, Li-Jun Zhang also stressed that more than Jady This time a high profile that its own tablet PC program, it should do its own brand, Tablet PC position in the industry is not yet clear where, BYD to build its own brand positioning will be more difficult to grasp.
BYD, IT market, Tablet PC