A war aimed at the living room has started.
5 years ago, when Intel, Microsoft, Sony, Philips and Cisco Systems are “TV will become the next generation of digital home center” after the dream vanished, that the big screen in the living room is always a tool and network aloof. Despite TiVo, Robu and Boxee other “box” makers tried to limited Internet access increasingly large and high-definition television screen, but it can only be used to watch the video rental fee rather poor programming and Internet content; and when Microsoft Xbox, Sony PlayStation3 and Nintendo’s Wii and the TV connected when frequent, high-definition television has become a download video and multiplayer online games workstation?? It can be any digital device client, but never really ” Internet TV. ”
Now the time has finally begun. May 21, Google combined Intel, Sony, and Logitech released the first “Google TV” (Google TV). Director of Google TV text Sentedulao (Vincent Dureau) on the podium with the remote in the search box enter “House” (House doctors), 45-inch Sony LCD screen immediately shows the second-largest video site Hulu The “House” program link, click on after entering the video playback, but switching back is playing DISH satellite TV programs as easy as changing channels.
“We need the entire Internet content into television.” Google senior product manager Harish Chandra (Rishi Chandra) that “the current level of Internet interaction with television is not enough.” And Google is redefining the idea of television : it is still a TV, but not connected to the Internet all the time, so that any person who has it can create different needs. Google TV while creating a new platform for Android operating system as standard television, the Internet launch command of all the signals, the video transmission, channel switching, as well as search, games and music run – TV into intelligent new tools.
Yes, you might say, “we do not need this guy!” But do not forget that 4.0 billion people worldwide television audience exceeded. Even in the United States such information and entertainment technology highly developed countries, the public also have an average of 5 hours each day sitting in front of the TV – these people are often crowded around the 17-inch computer screen, using YouTube or Hulu yesterday because of baseball and enjoy miss “American Idol” video, even had to hold 14-inch laptop to bed to watch on two legs. But if all this can be achieved on television, the real “living room entertainment” of the times to be considered.
May wish to re-imagine the carry Intel Atom (Atom) CE4100 processor, support for Wi-Fi, high-definition video with HDMI interface and automatic control infrared receiver and set-top box to receive satellite signals Logitech, and finally Sony produced by the “Google TV “What will this: you are watching Fox broadcast of the Lakers in the NBA finals against Celtic, suddenly the whole league would like to review the process and breathtaking moments, then enter the information with the remote, all league team and the outcome data will show on the screen of Google Chrome browser page where; mouse down to one, click on the video is a game. You are in the Fox broadcast of this historic event with the freedom to switch the scenario, but then you already Xuemaibizhang, can not wait to switch to the operating platform, landing with this TV you just download the game “NBA Live2010″, only aware of the interest was in full swing: broadcast actually over! Fortunately, I’ll be able to see this TV playback of the video!
This is the entertainment you have ever imagined it? Google TV has virtually millions of people to create a new channel – In addition to YouTube and Hulu on the free video content, Google still and video content providers Netflix and Amazon Video On Demand signed an agreement, the user can view their videos directly to buy program.
Of course, the core of all this, is still controlled by smart phones more pockets and continue to spread to the living room of the Android operating system, and settle down in the search engine Google. With the TV networks and channels to increase, people spend a lot of time watching TV channel selection, the introduction of Internet content will make this massive problem is more serious. However, powerful search through Google TV function, it can even determine the content the user is to search the Internet or TV programs, and gives the most reasonable results.
Let us create their own TV now!
Must be recognized that, Google TV Google is the layout in the future, the only time on the field ahead of Apple – although Apple issued in 2007 to the occupation on the living room entertainment, Apple TV, but it needs to be computer, download video, audio, file transfers to Apple TV in time of need and through television screens. In the context of wireless coverage, you can use a computer to access stored in the Apple TV in the digital program, or Apple iTunes to download movies and music – then Apple has not yet online program shop (App Store), but Apple TV still is Internet rather isolated products.
Apple CEO Steve Jobs and COO by Cook as “hobby” for Apple TV sales from 2008 began to decline in sales growth in 2009 less than 10%. In contrast, Google TV does not need to download video content from the computer, but also while watching television channels to achieve Internet browsing, searching, and even online video games, action – but most importantly, as you know, smart The Android platform for mobile phones so, Google TV also has an open Android operating platform – you can develop applications for smart phones like the software and procedures as for the Google TV development process, and users can also download any of Google TV that they need.
This means that it was a “you” TV – While Apple’s iPhone has been considered as a third party application developers to create the Denver Nuggets to paradise, but before the appearance of the iPhone, developers had for Windows Mobile such as Nokia and the Smartphone software applications development. In contrast, third-party games in development for television, music and software on, Google created a precedent.
Its appeal is not inferior to Apple’s App Store, or online program to become Google’s new Android Market store opportunities – than 3-4 inches of the smart phone screen, imagine 40 to 50-inch big screen showing the developer creativity and wisdom of the freedom it! This fall, when the Google TV officially sold through Best Buy when, Google TV will be preloaded with a number of Android applications, and then to the developers develop applications specifically for Google TV tool. Android Market part of the present application can also be used directly in television.
Such as Android smartphone operating system, either HTC or Motorola or Samsung, are likely to become the Google TV smart handle. It may be equipped with a gravity sensor or a voice input program into your living room game key configuration – have launched the virtual community game Lively by Google gaming market, has long coveted, and now with Google TV platform, Google has tested the water game industry’s success rate will increase dramatically.
It will also change the pattern of television advertising. 4.0 billion television viewers worldwide is still difficult to underestimate the power consumption. IDC released market research report: 2009 U.S. TV ad spending as much as 83 billion U.S. dollars, 31.5 billion U.S. dollars in Internet advertising and TV advertising spending is not yet half.
Internet advertising revenue in becoming a leading player definitely after Google tried to reshape the rules of television advertising more attractive way to divide up that piece of cake. As we all know Google’s long-item content and advertising is to make accurate matches, but it can also be transplanted to the TV platform. To advertisers, they can run on platforms in the Google TV ads more interactive: When a car’s video programming under the side of the Xian Shi Chevrolet video ads, users can click the link directly into the site or click the Order Telephone Order Automatic dialing, achieving Google keyword advertising (Adwords) the same operation.
But it also opens the advertising method of measurements of change – the television and traditional data investigation firms, Google do the existing technology Ke Yi Xiang monitoring Internet advertising as a television monitor on the Google TV ads, including ads appear Channel number of viewers increases Shenzhi audience composition statistics. It also becomes more expensive television advertising. U.S. market research firm Diffusion Group said that through the Google TV platform, users browse 1,000 per online advertising, advertisers pay only about USD 30.
Next Generation Alliance
In order to form the core Android platform, “smart TV” map, Intel, Sony, Logitech, Adobe, DISH Network and Best Buy and other partners formed a clear industrial logic of the Alliance – which includes the chip manufacturers, terminal manufacturers business, technology access, software service providers, content providers and retail channels at different levels.
It is almost Google Android “open phone coalition” (OHA) in the field of intelligent television the perfect copy, but the essential difference is that – when Google “smart TV” coalition appeared, people have seen the products are reaching maturity; the year ” Open Mobile Alliance, “in the formation of nearly a year later, the first true mobile phone-HTC’s G1 Android slow to come out before, let alone a large number of coalition members contribute nothing to date in the field of Android.
Google checks and balances on the entire ecosystem of skills were mature. It is noteworthy that, Google TV almost choked up every aspect of the vital partnership: For Intel, PC market’s decline and fall is a historical trend, while the Intel microprocessor to enter the smart phone market, significantly slow the process in the industry change. The X86 architecture “Atom” chip compatible with small screen, whether the final, low-power smart phone demand, still faces a cruel test. However, intelligent television, the computing power of the advantages and disadvantages of power, just get the greatest degree of expression and to avoid, making this the world’s largest semiconductor companies seeking new opportunities to bet, three years ago, it was forced to suspend the “Vive ( Viiv) digital home “is also expected to revive.
The Google TV on Adobe Flash technology, support is especially important, though Flash support to be able to access more rich content Google TV, and enhance the user experience, but Adobe obviously need a credit from Google “endorsement” – it attempts to clamp down on mobile platforms that Apple Flash: Flash is not outdated, but also cool.
The most urgent need for Google TV’s supposed to be the Sony – it’s a shock the products need to demonstrate technical superiority and market position. On the other hand, with the focus of Sony TV brand access to the contents of the transfer, Google TV just is the best reflection of this trend. Sony “platform integration” strategy can also Google TV advantage of open platforms and operating systems to be demonstrated. On the other hand, Sony is pushing 3D TV, which is Google TV this fall, time to market has been very consistent – if by that time people will see the Android open platform using Sony 3D TV, the world is wonderful.
Another hardware manufacturer Logitech is bringing Google TV more imagination. It will provide Google TV production set-top box, and input devices. Compared to now TV’s remote control, Logitech for Google TV production dedicated keyboard and mouse, user-friendly browsing. Logitech future may even develop a Google TV camera, will also move to the living room chat.
Must be pointed out, Google TV eco-system is still an “open union” – which means more chip manufacturers, hardware access providers and terminal manufacturers to get involved. Samsung and LG have switched plans in the development of Android platform smart TV, but the domestic television maker TCL terminal are also Internet-based television development of Android platform – even if faced with an uncertain regulatory factors, they still believe, Google TV a variety of Internet applications, across different terminals and different manufacturers.
Smart TV