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What is 3G to sell?

“Your monthly traffic enough?”

“In the past, one end of the month I will not use the mobile Internet, afraid of traffic over the now, I have to buy every end of a traffic package.”

Now, use the mobile Internet has become a lot of users, especially in the smart phone user habits. With the maturity of the mobile Internet and the massive popularity of smart phones, many users began to focus on mobile traffic problems: use the mobile Internet speed is not fast enough? Traffic charges are not reasonable? Related traffic alert service is not in place?

In addition, telecom operators, traffic management has become a current focus: China Telecom clearly to “focus on traffic management”, China Mobile chairman Wang stressed that “the data flow is not a scourge, but a new engine for revenue growth “China Unicom’s iPhone application is intended to guide the user through the use of the rich flow. Clearly, the shift from the traffic flow management operations, is the common choice of carriers.

However, traffic flow management is the management fee? High-traffic will be able to bring high income? Mobile Internet traffic carriers to bring the value in the end expression? How to make every bit of traffic to generate more value? These problems are telecom operators to improve traffic management must be thinking.

In fact, traffic management is not “selling traffic”, to stimulate the flow of large-scale users, but the basis for traffic management, the key is how to flow into the value of real profits for operators, rather than a lot of traffic impact network, the operator placed traffic soared, income did not rise up or asymmetric embarrassing situations. Therefore, operators must first be clear: we are not selling traffic!

So -

Sale terminal

When the industry is still under discussion, “the terminal is king” or “content is king” when the rapid rise of the intelligent terminal, with lightning speed control of the user and thus become an important force to control the industrial chain. We can say that the mobile Internet has been booming trend now, been widely used in data traffic, intelligent terminal is the most powerful “tonic.”

Since the date of iPhone into China, operators have recognized the strong and intelligent terminals attractive to customers. Therefore, operators began to change strategy. 2G era, the terminal operators to stay in the primary strategic focus on customization and quantity. Enter a new era of mobile Internet, to seize the star of the terminal, in-depth customization, development of low-cost terminal, as operators generally take.

Star attraction and appeal of smart terminals doubt. iPhone4S orders within 24 hours, more than a million, once again setting a record. According to media reports, iPhone4S parallel in Beijing offer up to 2 million, and the need to pay a deposit in order to see the goods. User enthusiasm is evident. After the official introduction of iPhone China Unicom, sought after by customers, and concentrated in areas of high-end users, the ARPU value of the contribution is very large.

Low-cost intelligent terminal operators to attract customers is magic. Although the rapid development of intelligent terminals, but the price is a higher threshold, blocking the majority of ordinary users. Therefore, operators and policy through financial subsidies to develop low-cost terminal, making the majority of ordinary users can enjoy mobile Internet services. For example, recently, China Telecom, a section of low-cost intelligent terminal, known as “the shortest time sales of over one million smart phones”, was also named the Shanghai Great World Guinness world record.

Vigorously support the development of intelligent terminals with synchronization, custom on operators in more depth. In the phone system level, the implantation of the operator’s various business and services to enhance user stickiness. It can be said, in the mobile Internet era, terminal operators pay more attention. Developing and adapting to the needs of end users, is one of the key operator effort. (Cong)

Business Case

Terminal to kick the iPhone, China Unicom to bring the first taste of the sweetness of the terminal star. Do not rely solely on the iPhone, China Unicom, the terminals through a multi-level customization strategy, vigorously develop the market. It is understood that China Unicom is committed to building quality high-end phones, while the full launch of 1,000 yuan large-screen smartphone. Has a core focus on the influence of custom, competitive flagship products, such as triple-core, and PSP games naked eye 3D mobile phones. China Unicom also pushing Wal-Phone, as a strategic-level star product.

As a strategic product, with the highest subsidies. It is reported that in 2011, Wal-Phone is expected to launch around 10 products, expected sales of 100 million units. To allow users to make better use of intelligent terminals, more than China Unicom business hall in 2300 to carry out “fertile wonderful experience” activities, explain to the user mobile phone operation, data usage, fertile 3G contract plans. Professional customer service staff for the users to install iPhone, Andrews, Saipan and other types of system applications, people have mobile phones for the user guidance. (Cong)

Sell ​​services

“Selling products than to sell services”, these words by some companies as gospel truth. Although the actual market, this concept is not objective and comprehensive, but never shows a side of “service” of importance.

Compared to physical goods, services more invisible, more difficult to grasp, but once the good service and sell business services, then the benefits of the service is immeasurable, not only can significantly improve customer satisfaction, enhance product added value, and can effectively increase customer loyalty, enhance brand influence, resulting in more effective competition in the market to occupy the position.

In the era of 2G networks, telecom operators on the basis proposed by the traditional network operator to a modern integrated information service provider transformation strategies, aware of the value of service. When exposure to the 3G era, and is the occasion towards the 4G era, the rapid rise of mobile Internet applications, it is pushed to the service position of unprecedented importance.

Mobile Internet era, the user experience is key, and the corresponding user experience is the company’s services. In order to better service to enhance the user experience, many of the Internet giant for user comments and feedback given high priority, and those needs into timely product updates and design go. Thus, the telecom operators, mobile Internet market in order to occupy a favorable position, to do service, sales service, is essential.

Clearly, the telecom operators have already begun “selling services” in practice. The face of increasingly strong user demand for data services, the consumer experience to make the user more perfect, the three operators in the flow of several adjustments in the configuration package, introduced for different user needs appropriate for the package, while also providing timely flow reminder service, allowing users to better understand the consumer, controllable. The introduction of this service, has been widely recognized by users, potentially drive the business sales, enhance customer loyalty.

In addition to these basic routine services, telecom operators are bringing new technologies to explore new services launched. At present, relying on their own network resources, the three major telecom operators are planning and are promoting their own “cloud services”, open the information for the successful market for integrated information service providers lay the foundation for a smooth transition. (Fish)

Business Case

In the surging wave of cloud computing technology under the offer cloud services are becoming carriers endeavors. Back in 2007, China Mobile started the “big cloud Plan”, this program is to introduce the one hand, the internal IT systems to meet enterprise computing storage, high performance, low-cost, scalable, high-reliability requirements; more important aspect is the hope that through the integration of a variety of resources, for the majority of users, including cloud storage, backup, data query and other services, including new cloud services.

In 2011, China Mobile in the cloud on the initial success of exploration. In June, China Mobile launched MM cloud service plan, through an open Internet-based telecommunications capabilities, the ability of social gathering for developers, including copyright protection, LBS, etc. 7 operational capacity and 450 API, but also through investment, the ability of suppliers to provide for the promotion, sales, billing, settlement is divided into one-stop service system, work together to build the capacity of the mobile Internet industry ecosystem. (Fish)

Application to sell

On the surface, the user traffic consumption is, in essence, they are a wide variety of consumer services and applications. From another perspective, not the traffic operators to sell itself, but the flow carries a variety of applications. As long as your application rich enough, attractive enough, there will be more and more people use it, not only increase your traffic, and these flows will have a high value, can be transformed into more tangible benefits .

In fact, knew quite well the company has been a great success: Apple. Apple iPhone with its App Store, has successfully gathered a loyal base of “powder”, Apple did not even spend a penny for network expansion and optimization, it earned a lot of money, but yet the harm operators AT & T tragic: iPhone almost let AT & T’s data network is down! The lesson for telecom operators, the meaning is: Do not use more and more user traffic and stalled, this is actually the foundation to carry out traffic management, our real purpose is to, like, like Apple’s App Store, by diversifying , a competitive application to gather user has trained a large number of loyal users, and then continually tap the needs of users, the demand into products, the products into profits. The products mentioned here, it refers to the value of high flow applications.

So, how to design the application of high flow value? On the one hand, operators need to be aware, high-flow value of mobile Internet applications must be in line with the law, and entered the field as the traditional telecom operators do not have too many advantages, therefore, to develop more popular mobile Internet applications, we must cultivate the Internet thinking, with an open mind, change their own institutional mechanisms, and application providers, advertisers, and other terminal manufacturers working closely; the other hand, the mobile Internet applications with significant “tail” feature, with the increasing use of user traffic, will continue to produce new applications, operators need to have a good platform for these long tail applications presented to the user before continuing. We see that telecom operators have already started trying in this regard, China Mobile’s MM, China Telecom Tianyi space, China Unicom’s fertile stores are carriers through cooperation, open another application to create a platform for applications on these platforms, is the income will flow into the real “weapon.” (Mei Ling)

Business Case

China Telecom in mid-year financial report released last year, when the general manager of Ping made it clear: “We will further highlight the concept of Internet phone, focused traffic management, intelligent pipelines and open platform for social good with a wide range of Internet content providers, core integrators and other industry application to cheap TAG Heuer Watches carry out in-depth cooperation. “focus on traffic management, become an important focus of China Telecom, while the layout of the eight previous application base: love music base in Guangdong, Zhejiang Tianyi reading base, base video Shanghai, Jiangsu game base, animation base in Fujian, Jiangsu Wuxi things base, Chengdu, Sichuan Tianyi space base, Zhejiang collaborative communications base, the objective is to foster the appropriate traffic management services and applications.

This week, coordinated by the Zhejiang base of research and development of communication converged communications products “wing talk” on the line, cross-platform, cross-terminals, inter-carrier is open, the accumulation of differentiated characteristics, popularity, replica omega watches official says, will be strictly in accordance with the Internet the law of development “wing talk” business. In fact, the “wing talk” is just a microcosm, look at China Telecom recently launched the application, including Tianyi reading, mobile payment, etc., are intended to stimulate users to use mobile phone application traffic to high-value, differentiated applications achieve new profit growth point cheap Breitling Watches.

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Have you ever heard of the Umeox Mobile? In fact, you probably used it more or less, because one of Umeox business is the OEM mobile phone, and its OEM products sold to all over the world. Today, what we are interested in is, in the Mobile World Congress this year, one new mobile of Umeox become the highlight of all.

New phones named with the Greek Apollo, and it will enter the market later this year. The special features of Umeox Apollo is that it combined the present most popular Android system and solar battery into one: the battery on the back of Apollo, it helps when you can not find the direct charge or power source, you can maintain power through the sun, so that can continue to run your cell phone!

Strictly speaking, this Apollo is not actually very special, but because of it’s built-in solar cells, so it can greatly facilitate those people who work outdoors and often can not find the power source.

The solar cell phone’s charging time, as long as in normal circumstances, it can up to 2.5 hours sun exposure to satisfy the requirements of daily use. If the phone is completely discharged, you need 17 hours in the sun exposure in order to make the battery full grid.

Umeox Mobile is expected to release two versions of the Apollo phone: one is suitable for using in the U.S., the 850/1900MHz version, it is expected on sale in the second quarter of this year; the other is in use in Europe and most of Asia, the 900/1800MHz version, expected to enter the market in the third quarter this year.

In fact, solar mobile is not original cell products, because before this Apollo there are some phone manufacturers have released solar mobile phone, but because of its low charging efficiency of solar cells, then its penetration of the solar cell phone is not wordwide. Today, we are very looking forward to Umeox Apollo to break a new record before the solar cell phone.

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Recently, in the IT field, the Google Android become people’s focus again, because we have look forward to it for a long time, and we are curious about its operation. 

According to foreign media reports, the Android Smart system has ensured its best operating system position for global operation. And it’s predicted by the foreign media, it will beat Apple’s iOS, BlackBerry OS and other operating systems to become the most popular smartphone operating system in America.

Analysising the two foreign companies data, Google’s Android intelligent systems will get the leader position in the U.S. smart phone market soon. And this is another hot news after the Android become the No.1 sales in world’s smart phone market.

It’s said, the Google’s Android system will soon over the RIM’s Black Berry and become the largest amount of smart phone operating system in U.S. market. And the following will be RIM’s Black Berry and Apple’s iOS operating system. The market share of WM and WP7 perating system of Microsoft will decline continuously.

We even can cheer for this new mobile intelligent operating system – Android!

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In 2010, Motorola’s mobile revenue of 115 billion U.S. dollars, the huge income, of which 68% came from mobile devices, including smart phones. However, the company’s mobile phone sales last year, is not satisfactory, sales of smart phones is only 37% (tag heuer golf). Motorola’s main products are various types of smart phones; last year, the company’s sales profit is only 27%, very bleak.

But this situation is true of other cell phone companies, Motorola mobile company is in transition, as economic growth, the sales focus to smart phones. Concluded that the company’s year-end, smart phones can increase average selling prices and gross margins, the company significantly increase revenue. Xoom will stimulate sales, the foreign media very difficult to forecast sales of Xoom, but the company insiders have said that this product will be a lot of sales. Motorola is expected to move in 2010, Tablet PC sales this year will increase “more than double” or even more. Fourth quarter of 2010 (Buy Tag Heuer Watches ), according to statistics, about 10 million tablets sold units, but Apple iPad occupy 75% market share, or more. Motorola’s other product, equipped with Android operating system, Tablet PC market share reached 22%, this is only preliminary. Motorola believes that tablet PC sales worldwide this year, up from 35 million to 50 million units, Android Tablet PC market share up to 26%, or 10 million units or more, sales are huge.

Xoom powerful new product, a good initial response, there is no negative impact, and take the first tablet of the first Android 3.0 release advantage. Company claims the device is expected to be sold this year, three million to five million units, or even more. If sales of 500 million calculations, the new Motorola mobile products, Xoom will bring billions of dollars in revenue, gross profit will increase by about 10 billion U.S. dollars, this, that are responsible for are very excited, his salary may be will be greatly enhanced. I guess the results for similar, Motorola Mobile revenue is expected this year will reach 13.3 billion U.S. dollars, net profit of about 3 billion U.S. dollars, I think there is still much room for growth (tag watches for sale). If Xoom outstanding performance, did not produce adverse effects, sales of other product lines are successful, then the Motorola mobile will exceed current expectations of performance, more than other major brands.

Nokia, Microsoft launched an alliance rumors come true recovery plan. Finnish mobile phone giant Nokia yesterday announced in London, and Microsoft reached a broad strategic partnership to build global coverage of the new “mobile ecosystem”, Windows Phone (WP) will be within the scope of its global “major smartphone platform.” Nokia CEO Yiluo Pu said it would be layoffs, and replace the head of North America and China. Yesterday, Nokia shares in Helsinki, Finland Stock Exchange fell sharply, as local time at 13:16 on February 11, its shares fell 9.93%.

11 Nokia announced a major strategic adjustment, with the establishment of strategic cooperative partnership between Microsoft, the Microsoft Windows operating system as the main smart phone platform Nokia. To this end, Nokia will lay off large-scale worldwide, including the headquarters in Finland included. But he did not disclose the specific number of layoffs.

This time, Nokia announced the new strategy at the same time, new management also will be born.

In addition, from April 1, Nokia will implement the new corporate structure, the establishment of intelligent terminals and mobile phone sectors are two different business sectors. Both are focused on Nokia’s core business areas: high-end smart phones and public phones, profit and loss responsibility for each business unit responsibility.

February 11 afternoon, in the southern city of Tampere, Finland, nearly a thousand Nokia employees leave their jobs in protest. Nokia in Tampere region has 3,000 employees, of which nearly 1,500 people work associated with the Symbian system. According to Nokia’s new strategy, Nokia will gradually give up the Symbian system.

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French Ministry of Health has issued at a statement, requires that the sales of electronic products business from next April must publish  all mobile phones’ radiation level.

French Ministry of Health said in the communique, the merchant point of sale must be published in the specific absorption rate of mobile phone radiation. Reflects the specific absorption rate of human exposure to electromagnetic radiation at the level of radiation absorbed by the body.

In addition, the French Ministry of Health has asked all the mobile advertising to be labeled with the level of radiation. In addition to mobile phones, other wireless electronic products are sold should also comply with this requirement.

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According to foreign media reports, Abu Dhabi (United Arab Emirates is one), a senior official said on Sunday, the UAE and RIM agreement on the data monitoring is expected to reach an agreement on October 11.

BlackBerry service because the data is encrypted, and provide services through overseas servers, so the local government can not monitor the data. United Arab Emirates because of security reasons, asked RIM BlackBerry users to the Government’s instant messaging (IM), e-mail and Web browsing services, data, or in the Oct. 11 closure of these services.

Abu Dhabi Executive Committee of the Secretary-General Mohammed al-Bawardi on Sunday said: “We are optimistic about this issue, efforts are being made to resolve and will be resolved before the deadline. ”

It is reported that the BlackBerry service in the UAE, the number of users is about 50 million.

Previously, RIM BlackBerry service has been Saudi Arabia and India reached an agreement on data monitoring.

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