eBay’s online payment unit PayPal is now planning to enter Japan, this is the first time without the help of eBay’s auction business to support a strong case to enter new markets.
Since 2002, after the acquisition by eBay, PayPal in most markets are dependent on the parent company of online auction business as a strong backing, to help win the stability of its number of users, substantial trade income and the consequent brand recognition. But eBay has been out of Japan for eight years, for PayPal, the face is now a mature market from scratch, they must be shipped with retailers to enter into separate contracts, but also to convince users to accept.
PayPal leader Andrew Pipolo Japan in Tokyo, said at a news conference: “While we are new to the letter market share is negligible, while we note that the market contains many opportunities.”
eBay out of Japan in 2002, this fast-growing hand over Yahoo Japan auction market, today, Yahoo Japan is still occupied dominant position, and separate operations with the U.S. Yahoo. For eBay, this is a rare failure, in 2007, the company announced to allow the Japanese buyers visited the site through Yahoo Japan, eBay Web site goods, but with little success.
Nevertheless, Pipolo seems Japan as the world’s second largest online consumer market is still attractive enough, last year’s total turnover of 6.7 trillion yen (76 billion U.S. dollars), is expected to double by 2014 to nearly 12.2 trillion yen (about 139 billion U.S. dollars).
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