At present, China Telecom has become quite a full-strength full-service network of the leading telecom operators. China Telecom will make full use of existing resources of a large fixed-line and the new to get the CDMA mobile communication resources, and make it get better integrate and enhance the building into a fixed-based mobile communications based on new business, and perhaps end of this year or early next year, people will come see the new China Telecom launched a new business and new products, when will people’s communication autonomy and freedom of communication to provide more thorough information services. On the China Telecom CDMA mobile communication network development is concerned, personally think that the following aspects should be attention.
One to greatly promote the CDMA network and enhance its network, influence and credibility.
China Telecom’s CDMA network, after the successful acquisition, first of all, we should actively implement a series of marketing campaigns to show the image of China Telecom. For example: You can through a variety of means (television, newspapers, network, store advertisements, etc.), using a variety of forces to tell customers of China Telecom CDMA network has been acquired, and by China Telecom to manage and operate, providing a variety of mobile communication services. Allow customers to understand today’s CDMA network and operations previously held by China Unicom CDMA network will have a significant difference.
Secondly, the network construction and development of its advantages of greater publicity to find better identify the entry point, should the network green non-radiation and fast Internet access in line with the perspective of human health and survival of the charm of its own showcase of its network to allow customers to realize this Housekeeping is not just a change carriers, it is important to convey a message to customers, China Telecom as a leading telecom operator of the CDMA network of the future expectations placed deep to customers through a high-quality art environmental stability and high performance CDMA network will be carefully orchestrated by China Telecom, the network would have left us more than ever, it will give customers a new unique mobile information service, this new mobile information services will be involved in all aspects of customer life.
Third, from the China Telecom is to fully integrate the use of integrated telecommunications resources to play a mobile communication advantages and strong points, including fixed networks open up and organic association, regardless of customers through fixed telephone or mobile phone can enjoy the mobile information a full range of services, demonstrating China Telecom’s brand strength and level, therefore, the entire telecommunications network, influence and credibility will be greatly enhanced. With awareness (concepts) about action, action to determine the choice of the brand routines, once fully integrated intelligent network of full-service operational, China Telecom will be subject to customer’s attention.
Second, increase the network optimization, as soon as possible to upgrade to CDMA2000 standard 3G network.
China Telecom’s CDMA network, after receiving the first, it is necessary for the country’s CDMA network to thoroughly research their network operation and maintenance, including network coverage, network signal, call quality, efficient customer distribution, etc., under the conditions of the existing network to optimize the and improved, so that the next step to carry out targeted work.
Secondly, how to upgrade to the CDMA 2000 standard for 3G networks? During the upgrade process will encounter any difficulties or problems, how to find the effective solution? In the CDMA 2000 standard for 3G networks and fixed network convergence in the future development of how further integration of their network resources, thereby generating and stimulating new business, that is, stimulate the development of new users have to make fixed-line market gained a new life, but also to influence and control the industrial chain, the creation and growth, including communication terminals, communication equipment, software telecommunications value-added enterprises such as the follow-up and support, and they should be of concern to China Telecom and research on something real.
With the above considerations, we have to stand higher, look at problems and grasp the issue when more accurate, right place, the initiative will be able to consistently in their own hands, then work out a network upgrade and operational capacity of the matching program and industrial development strategy of the law will be more powerful and more feasible, would be more appeal and appeal.
Third, integration of large customers, the Group’s customer resources, to develop targeted marketing programs to develop and bundle its CDMA network to promote the full implementation of information technology.
As we all know, China Telecom is not only more than 200 million fixed-line subscribers, but also has many major clients and group customers, China Telecom in recent years to study and formulate response to these customers offering a variety of industry information-based solutions, and is widely used in These customers groups for clients through the development of information technology led to its business market share continues to soar, creating a good benefits and values.
China Telecom Group, with many large clients and customers have always maintained close ties, mutual interdependence and growth, you have formed me, and I have you in the shadow of this, from a number of cooperative projects undertaken by the two sides can be further verified. Such as China Telecom’s initial push for the “business navigator”, “Best Tone” and other brands, and “Best Tone” is the Chinese telecom and enterprise customers to serve the public put up a business channel platform, this integration of China Telecom, with restaurants, movies, travel, insurance and other industries of the enterprise resources, by dialing 118,114 put telecom operators and enterprises tied to common development, so that enterprises in this platform not only be fully demonstrated and services, has acquired a new value. This greatly enhance the enterprise’s information technology work, enterprise information technology resources to make full use of and integration have also played a certain role in promoting.
In the next mobile communications operator China Telecom CDMA (CDMA2000) network, launched in advance of these brands has been more innovation and business development, market space, because it has elements of mobile communications, they can be allowed to continue business types rich, such a collection of business and products in the telecommunications market, the development will have a certain world, end, China Telecom and these customer relationships will become closer and more united to form a new strategic development alliance to achieve the value of win-win situation.
Fourth, care of the existing CDMA network, client resources and increase efforts to follow-up service to make a smooth transition to CDMA2000 network.
In the concern for customers and corporate clients at the same time, do not overlook the maintenance of the mass customer market, but also the implementation of the mass customer intimate services and strengthen ties with customers and actively take the initiative to solicit customers to use CDMA networks and handsets comments or suggestions, you can in proportion to conduct random checks to obtain data to analysis and research in order to facilitate in the future to improve and enhance service levels and capabilities.
Currently, as a network-wide full-service China Telecom should be prepared for such clients the depth of extension and marketing services to multiple service categories and new services to win more customers, and attracting and presence in order to stabilize the net number of customers and contribution value for the future stability of the transition to the future of the CDMA2000 standard 3G network services and lay a good foundation for us. Therefore, China Telecom customers even more necessary to make constant gratitude and return, this is the moment to do.
These four points in the acquisition of China Telecom CDMA network, should make more of mobile communications research, on the CDMA network development and the future must have a clear understanding of, always grasp the network of the future development direction of mobile communications network effectively with fixed-line for grafting (fusion) to form a more powerful all-powerful network, implementation of new strategies for telecom operators, so that various types of network-based business has been further to add, mutual influence and promote development. Meanwhile, the industrial chain for the healthy development of industries related to telecommunications resources to create a good channel, which is China Telecom should do the responsibilities and obligations.
China Telecom’s CDMA network is because of its advantages in resources will also enable the development of this predicament in the fixed-line to take off once again stuck in the future have greater room for this. I believe that network-wide full-service management and operations will enable China Telecom to achieve this in the proper market share, gain more social reputation.
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