Science and Technology Review

Even for the network era of the big bang, Twitter rapid development also surprising. From March 21, 2006 Jack Dorsay began publishing the first tweet, Twitter has been the rapid development of about 145 million users until now, and this number continues to grow. Last Thursday, Twitter Ev Williams, CEO of its growing use microblogging service published a blog post.

Mobile Application – Everywhere

EV straight to the point of that, they realize that the mainstream mobile platform twitter client user experience is not good enough, but face more and more third-party clients generate, the user is often no start. So they incorporated a Tweetie and rename it to Twitter for iPhone. Considerations based on the same purpose, Twitter for BlackBerry and Twitter for Android bred for us. Ev said that it was worth all the effort, from mid-April, all mobile end users jumped 62% and 16% of users push from Virgin mobile client. In addition, 46% of active users sucked mobile client as an integral part of twitter life.

Users how to use Twitter

He then passed a set of data to illustrate the twitter client (or send push mode) use the ratio:

Note: This map data is the sum of more than 100 because many users simultaneously log on a variety of ways to use Twitter service.

The form gives the results are rather surprising. Official website of the fat from the Twitter account for 78% pushing the ratio much. Other such Tweetdeck, Echofon famous of these has been the proportion of clients were only 3%. Top five services, are the official all-regular army. After five, the highest ranking applications only Twitpic this picture. Twitter expansion of globalization also pushed the number of users send text messages account for 8% (Short Message Service to support 39 countries and regions).

Ev third-party applications for this in the article said: You can find third-party clients in many users have been playing an important role. And deserves emphasis of that employed similar TweetDeck Cheng Xu’s users tend to all those very active in the Shenduoyonghu – perhaps this is why the these clients themselves very well, but they are in Twitter as a proportion of total Que Yu Zhi Liu Liang does not match. There are nearly 300 000 procedures called by oAuth service Twitter, Ev believe and continue to grow as the number of users, Twitter still room for improvement.

But it is worth thinking that Twitter from formally launched in June 2006 to the present through more than 1,500 days; 300,000 applications means that every day, about 190 Twitter-related software from oven, and around a number of client applications certainly in the early development of Twitter plays a vital role. But when Twitter became a part of everyday life, the client becomes less important, more people had chosen to log Twitter.com website. Judging from this example, the client important than the service itself, perhaps for many developers who are worth learning significance.

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RIM BlackBerry in the new Torch in the first attempt at a touch-screen technology, you want to take this from the Apple iPhone and other competitors snatch away the hands of some users, but analysts think that this equipment may not be able to win the competition.

RIM on Tuesday released a smart phone BlackBerry Torch 9800, phone shaped like Palm Pre, has a touch screen, with a sliding keyboard, plus 5 million pixel camera. And the use of the latest BlackBerry OS 6 system. Torch by the U.S. mobile operator AT & T exclusive carrier, will be officially listed on August 12, the same as the contract price and the iPhone 2 years 199.99.

But this product Querang investors to feel some disappointment, the day RIM Nasdaq fell 2.7%. Altimeter analyst Michael Gartenberg said, RIM is trying to catch up, the Torch for BlackBerry users also have experience of upgrading, but there is no essential progress Torch. NPD analyst Ross Rubin said, Torch has not achieved great leap forward, but still on RIM and Apple iPhone and Google Android competition help.

Of course, some analysts believe, Torch more depends on the success of AT & T’s marketing tool, because after all, RIM had a variety of outstanding sales performance is due to AT & T cell phone promotions and indiscriminate aerial bombardments.

AT & T said the Torch is the best blackberry phone, but refused to disclose how much advertising costs for Torch, also refused to Torch of the advertising costs and advertising expenses iPhone comparison.

November 30 news, Hong Kong SmarTone Telecommunications Holdings Limited announced that its subsidiary, SmarTone Mobile Communications has reached an agreement with Apple over the next few months, sales of iPhone 3G in Hong Kong within the region and the iPhone 3GS (net purchase lowest 5680 yuan) mobile phones, but did not disclose the specific price and sales practices.

Prior to Apple’s exclusive partnership with Hutchison Telecom

Prior to this, Apple and Hutchison Telecom Hong Kong City, exclusive iPhone handset sales in Hong Kong are two ways users can purchase the iPhone, one with operators and Hutchison Telecommunications contract 24 months, stored in different amounts to obtain cost voice phone; Second, through Apple’s online store to buy bare metal. iPhone 3G (8GB) and the iPhone 3GS (16GB/32GB) for bare-metal prices are 4488,5388 and 6288 Hong Kong dollars, respectively, respectively, equivalent to 3953 yuan, 4746 yuan and 5539 yuan. 

SmarTone Background

It is understood that SmarTone is Hong Kong’s mobile communications services and sales of mobile phones, Walter Kwok Hong Kong’s first large consortia brother’s property. SmarTone in 1992, by Sun Hung Kai Properties and the ABC hearing good composition, in March 1993 began offering telecommunications services, following Hong Kong CSL, Hutchison Telecom and Pacific Link after the fourth mobile telecommunications operator in 1996 at the Hong Kong Exchanges the market, September 26, 2001, SmarTone and the other three operators, while the Hong Kong 3G license, is now operational WCDMA network.

October 30 evening, the sky inundated with cold rain, in downtown Beijing, to be called the subject of the WTO days Street, a long-awaited “transnational Wedding” unabated indelible. A huge overhead screen, the symbol of China Unicom, the red Chinese knot with the white Apple Logo Qingli competing bloom, such a scenario, will serve as Apple’s first with the Chinese operators marriage go down in history.

LU Yimin, general manager of China Unicom, wearing a tan business casual suits, pacing back and forth on stage, like Apple CEO Steve Jobs is doing so extremely rich in a speech: “China as the world’s largest mobile phone consumer market, we have hundreds of millions of dollars consumers, waiting at an early date on China Unicom’s 3G networks have a iPhone, experience iPhone, enjoy the iPhone! “it sounded a cheering crowd. In the sidelines, waiting for the first sale of Chinese fans in the row in the cold, wet played a long queue. Specially from overseas back to Taiwan to work in China Unicom Chairman Chang Xiaobing and Li Gang, deputy general manager of laughter from time to time as set containing words whisper.

Appears to be a good start, but then the sales situation was not what people expected.

According to sales data released by China Unicom show October 30 to November 4, iPhone, sales of the country is only 5000. It is almost parallel phone in China, iPhone sales a day. A common software platform 91 from the Chinese assistant statistics, there are 4000 peak day of iPhone mobile phones through the crack after the parallel access to their platform. In the Apple iPhone was first released in 2007, when its exclusive U.S. carrier AT & T in the two-day period a total of activated 146,000 iPhone. Great contrast, the international market, quickly issued a challenge. The U.S. international investment bank PiperJaffray in the investigation report said that China Unicom disappointing iPhone sales, it will be next year’s expected iPhone sales in China from 100 million to 2 million raised to 550,000 men.

This report card is difficult to advance the efforts of China Unicom’s cross. Early in March of this year, even though China Mobile has been encountered before Apple’s arrogance and prejudice, China Unicom, Li Gang, deputy general manager of the United States decided to personally led the negotiations. After more than six to seven months of the interests of consultation, co-operation between August 28 was finally able to officially release. Apple has always been lofty isolation, decided to give up the flow of revenue-sharing operators, and agreed to turn off WiFi capability, but the premise is that China Unicom should be responsible for underwriting a certain amount of mobile phone, but pricing and advertising and marketing channels to go through the details of Apple review; In addition, China Unicom can not touch the core interests of Apple’s App Store, even Unicom client can not appear on its desktop. It is precisely these elements, creating the current users in China can see the Chinese version of iPhone.

So, this Chinese specialty products, is predicted by the outside world will be gone, as is the market as “depressed marriage” of “crystal”?

Not to sales of Heroes?

The first Chinese version of iPhone has been the user with the “dead expensive” to describe. Currently in China, a customized version of the official sale, including three versions of iPhone mobile phone: iPhone3G 8GB version, iPhone3GS 16GB versions, and iPhone3GS 32GB version of the bare-metal retail price is 4,999 yuan, respectively, 5880 yuan and 6999 yuan. Parallel imports on the market compared to the price of iPhone, iPhone, China Unicom genuine bare cost will be around beyond the range 1000-1500 yuan. A lot of iPhone’s “admirers,” said, “if the price of China Unicom iPhone is not exceeded 3,000 yuan will be actively considering buying.” In turn, many people will be Unicom’s existing price on the sideline.

1 voices of doubt in the outside world, China Unicom has no intention of not only lower prices, but also take the initiative to the external, said 5000 sales in line with expectations, do not seem to care much about how hard the introduction of the iPhone will sell well. Unicom This attitude is somewhat surprising Danding is quite upset, or other plans?

“From the higher iPhone price, that does not oppose ‘parallel’ network’s open strategy, we can see that China Unicom did not bet on the iPhone through its own selling a lot.” An insider that the final analysis, the sale of activities are only a “performance art”, is designed to attract the audience’s attention, and the next, China Unicom hair strength, plenty of opportunities.

If that happens, it would not difficult to understand. Due to historical reasons, China Unicom’s ARPU value of mobile users is far lower than its competitors. For example China Unicom, iPhone greater importance lies in its high-end market to compete for the demonstration effect, is China Unicom to fight a “turnaround” the most realistic to rely on. As a result, the initial iPhone, “expensive” than selling is more important, anyway, parallel one million users have been assigned to China Unicom’s pocket.

On the other hand, the re-shaping the brand image is placed in front of the new China Unicom, a pressing task. In the past, a mention of China Unicom, are often easier to recall “signal a lack of good and quality of service” and other notable features, were abandoned by the high-end crowd. 3G launched, the planning department and even deliberately in planning the “fertile” marketing advertising when diluted Unicom logo, an attempt to turn the past in the past that one, highlighting the new “vaux” brand itself. The introduction of iPhone will no doubt let the “fertile” in the hearts of the Chinese people the impression that much extra points.

With international standards, the new China Unicom began to pursue starting his own personality traits. Deliberately replaced by a hazy image of display advertising and direct language, to meet the fashion crowd ideological awareness. No doubt, Apple’s cooperation with the number of pairs of “connectivity” and the self-perception have an impact. By the end of September this year, in an interview, immersed in the beautiful inside Shanghai Unicom vice president of Imagine Ludong holding the hands of the Ministry of shining light of the iPhone, people have become so dynamic. “We hung the suit, China Mobile is the hanging tunic, they Out (obsolete) a!” He downloaded hundreds of iPhone applications, mobile phones, and even playing the piano, insect function of both. He said that the cooperation with big international companies to obtain not only the resources and users, more importantly, the conservative way of thinking over the past few times by this integration of the impact and affected.

In this sense, a few points, even if only sold 5000 iPhone, China Unicom is not loss.

But it also had quite helpless in the tricky point in this endeavor. On the one hand the Chinese government’s policy for the WiFi is still among the half-dark, once the open interface, it is possible to attract more users; the other hand, according to knowledgeable sources, iPhone current pricing to some extent by the government links the impact of mobile phones need to weigh the interests of domestic OPhone etc. can not be lower than the. So, China Unicom will simply took the opportunity to “pick” from the high-end users to, and set a two-year subscription packages to consolidate the user viscosity. These days, China Unicom is shrinking network of channels, to expand its own line trading channels, to get more packages the user.

Of course, there may be a new change in the situation. According to reports, iPhone has emerged to support EVDO standard of the 3G version, which means that the future co-operation with China Telecom has been possible; the other hand, China Mobile has always been not relent, saying that the negotiations with Apple will continue. If these possibilities have been set up, iPhone sales in China will inevitably fall into the price of a big engagement. At that time, it will enter the circulation Heroes era.

App Store Floor Mystery

Although the pre-sales and price to become the focus of the problem is to zoom into the front of the stage, but the hardware itself is not the iPhone’s core elements. Application of stunning Apple Store App Store in just less than two years to create a 20 billion downloads, Apple has brought hundreds of millions of dollars a year profit, this is the iPhone is even more important to the success of the secret. Among them, the contribution from the United States accounted for the vast majority of users. In the base population of 1.3 billion in China, it is easy to look forward to App Store to do something about it.

But this “marriage” ending is that in the development of the App Store, China Unicom has no special privileges. Means that China’s App store will be incorporated into Apple’s standard system for landing in China. So, App Store may be difficult to truly blossom landing in China.

“Do not say hardly Zhang foreign currency credit cards to buy applications, the Chinese people and even the most basic mobile payment habits are not, they like free of pirated software.” IPhone application development, China’s largest forum for Cocoa China Host Gary complained. In order to be able to store its own software application to obtain a good position, they started to explore the software from Apple’s store marketing to: The hot spots frequented by post on the forum, as well as the point of delivery for free access, etc. to promote the park, and even a dedicated PR company to help they do marketing. They found that in terms of pricing, even though Apple gives 0.99 U.S. dollars, 1.99 U.S. dollars and a series of software, the price, but will the price be set at 0.99 U.S. dollars top-selling, revenue will be maximized.

Gary said that, iPhone in China, these Chinese territory developers are doing we will not make any changes. At the same time, they can be subjectively very much like Apple’s attention to the Chinese community’s application development and look forward to Apple’s initiative to seek co-operation with the Chinese payment platform, so that they can play to their advantage on the understanding of local needs, will sell them to Chinese people. Some people think that the best way is to win the App Store China Unicom, the agent of the right, but the idea of this unprecedented control freak is difficult to obtain strong apple consent.

So, China Unicom is willing to be able to see in this fragrance has been heard before the Feast of the wandering aimlessly?

In fact, as early as the announcement of successful cooperation with Apple, China Unicom will have its own “ambition.” Chairman Chang Xiaobing said: “For the mobile application store, China Unicom has its own strategy. The overall strategy is similar to App (Apple’s iPhone mobile application store), China Unicom will be the future, to create an open mobile application and software development platform.” But , with the iPhone‘s arrival, the construction of the platform suddenly disappeared.

“For those of China Unicom, speaking, do not say, in saying that it would not do.” A Unicom SP partner said. In his view, China Unicom’s application store will do sooner or later, but it should be the whole platform, not just an iPhone. Although we can not built into the iPhone software store and going, but can be used through the development of online applications to attract users, such as online games, users can play for free in the primary, when, in order to rise to high-spots-on the need to buy the props.
November 6, China Unicom join networks such as development cooperation partners in the Long Sohu has established “iPhone Developer Connection.” Meanwhile, Sohu digital channels of formal and 91 mobile assistant entered into a strategic partnership and launched the “91 communes special edition mobile phone digital assistant,” the client, not only retained the massive cell phone software Download’s traditional strengths, but also added more interactive User includes playing machine techniques and Q & A help system. Net Dragon, developed by 91 aides has become a parallel iPhone is now almost a standard application platform that provides free software to suit Chinese users accustomed to downloading.

For the 91 aides placed on the iPhone other than the application software platform, professionals, said it would not have legal disputes. Because only through the terminal in order to use them to break the application, crack is the user’s personal behavior, this behavior is not a net-long committed, net Long would not be liable for infringement. Net Dragon according to logic and operating mode, oriented parallel iPhone opens the door to China Unicom has a wider range of operating space.

Nearly every public appearance, Mr. Wang Jianzhou, chairman of China’s shift, will speak about it or asked about the progress of the introduction of iPhone, side Wang has been saying to Mr. has not changed, China Mobile is still negotiating with Apple to discuss the iPhone into China Matters just recently added the “China Unicom and Apple’s contract” is absolutely a non-exclusive agreement “” This content.

Chang Xiaobing, said he expects Apple’s iPhone will become China’s most popular smartphone. At least in the China Mobile or China Telecom to introduce or the introduction of Apple’s direct sales, or have other agencies before the consignment, and often the general theory seems a bit Selling what Mrs. Wang, who would not say that I am a good home.

From the competitor’s position seems to be more persuasive.

But at least up to now, China Mobile on the iPhone has been the official caliber has not changed, Apple’s iPhone for China Mobile to introduce the official caliber have not changed, the two sides talk about, but when asked “Do you think China Mobile and Apple iPhone are between substantive negotiations on it? the two sides reached consensus on a certain type of it? “, answered yes to very few. China Mobile and Apple seems the negotiations between China and the United States than in the negotiations between the still difficult to 1:00.

Of course, the food is good food, will have to see how fried, how sold. Unicom iPhone success, but also to see how to do their own, application, price, tariff, channels, service. Which could become a part of an obstacle to the development of iPhone, and these do not only from China Unicom’s own point of view, from the consumer’s experience to see. China Unicom need to continuously adjust and optimize the sales marketing strategies. Analysts said that, iPhone price is too high, you can not listen to, if the potential consumers think so, would be dangerous.

Another SEOUL, by Chang Xiaobing said, “over a larger rival China Unicom, China Mobile became the first has more than 700 million mobile phone users in Asian countries, sales of iPhone carrier.”, From here to see China Unicom obtained the agreement is not exclusive. China Unicom need to watch from China Mobile or China Telecom, or apple or other channels of potential threats.

Qualcomm Qualcomm CEO Paul Jacobs has revealed in an interview in Hong Kong, they are in talks with Apple to discuss the possibility of the supply of chips for the iPhone mobile phones.

Paul Jacobs vague, said: “We will continue to discuss this issue, there is no agreement yet. But hopefully in the future we can have this opportunity.”

Qualcomm’s product line from the point of view, the most likely to enter should be the iPhone’s 3G mobile network chips (the so-called “base-band chip”). At present, Apple’s iPhone 3G/3GS of the WCDMA 3G network chips from Infineon, while the CDMA 2000/EV-DO due to the high-pass is a leading supplier of standard products, could not help but reminiscent of recent reports of Apple’s next push WCDMA / CDMA 2000 dual-mode iPhone rumors. At that time the news has stated that the plan is thanks to Apple’s dual-mode high-pass the upcoming release of WCDMA / CDMA 2000 thanks to dual-mode chips.

In addition Qualcomm also said that starting next year for the Chinese standard TD-SCDMA chip products. This inevitably caused some reverie, contact the moving “not giving up and Apple negotiations” of the message, perhaps the iPhone mobile version of TD-SCDMA can also look forward to.