Science and Technology Review

MSN China and Sina signed a cooperation agreement in Beijing today, the two sides formally entered into a strategic partnership, in the micro-blog, blog, instant messaging and other fields to cooperate.

Under the agreement, MSN and Sina will cooperate in many fields, covering the information content, wireless, microblogging, blog, instant messaging, etc., for Chinese users to show a one-stop, diversified network aggregation platforms.

To the integration of microblogging and MSN, for example, through the Messenger Connect platform, users in Sina updated content on the micro-Bo will be simultaneously displayed on the Windows Live Messenger; users can synchronize Windows Live ID login Sina microblogging, or by micro-Bo on the show “has been bound to Windows Live ID” the user’s login status, the user directly initiated microblogging MSN chat.

Liu Zhenyu, general manager of MSN China, expressed the hope that with more local Chinese partners, to provide users with more convenient, rich Internet application experiences.

A source said that Sina and Microsoft MSN had been frequent high-level contact, formally announced a partnership but also to snatch the “3Q war” in the IM Tencent lost market share. Previously, Microsoft’s MSN China’s public relations person in charge of the disclosure, MSN browser and download the amount of growth a few times recently, and Microsoft is ready to welcome new users.

May 2005, Microsoft officially entered the MSN China, a joint venture with Shanghai Alliance Investment Company set up the U.S. Plains, each having a 50% stake, the main operating software, Microsoft’s online services and products, including MSN, Windows Live, Bing and other products. Which includes Windows Live Messenger, hotmail, Photo Gallery, SkyDive and other online services.

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Recently, news that the portal Sina Bo is considering splitting its micro-businesses, the introduction of an Internet company as a partner to form the joint venture holding operation microblogging service, and to consider the introduction of venture capital to accelerate their business development .

In response to this news, an industry insider yesterday to the “First Financial Daily” confirmed this view. He said that Sina is contact with a number of venture capital, and has lasted 4-5 months, while looking for another Internet company matters as a partner has conducted three to four months, but has yet to finalize the final co-ownership side.

“Has been unable to finalize because the Sina and business venture on the value of microblogging assessment has not been agreed, in addition, it and its partners for the future spin-off operation of the new holding company strategy also did not reach a unanimous view.” The sources, “like Sohu allowed to split the game business as an independent listed Sina Bo of its micro-businesses have such a plan.”

However, another focus area of Internet investment investors told reporters, Sina Bo spin-off micro-business, let the independent development of totally unnecessary.

In the person view, the development of micro-Bo in China is still at a sensitive time, how to control content, control scale is particularly important. “There are many uncertainties in the current premise, rather than let this part of the business independent of ‘spotlight’, as it hides a large platform Sina ‘asylum’ time will survive longer.”

Sina regard to not comment on rumors. However, sources revealed to this reporter, does have a lot of venture capital interest on Sina microblogging.

Previously, Ji Weidong, managing director of Morgan Stanley, told reporters in China face a great microblogging business policy and regulatory risks, together with the profit model is not mature, so it needs further observation.

October 16, 2009, SINA successfully separated its real estate and home channel assets, and easily ranks in China’s Keer Rui merged to form Housing letter (CRIC), successfully landing the Nasdaq. From the CRIC current market value of 1.16 billion U.S. dollars and Sina 1 / 3 stake of view, the split has been achieved for the Sina about 387 million U.S. dollars of capital gains